Welcome to this week’s edition of the newsletter. I will share with you a new feature from YouTube, the top questions of the week, and some behind-the-scenes insights.
Tool or Resource of the Week
Video podcasts are quickly becoming one of the most popular ways for people to consume podcasts. However, not everyone is ready to make the leap from being in front of the microphone to appearing on camera for their episodes. I have a zero-effort way to make use of YouTube as a powerful search engine for your podcast without actually creating a video podcast.
YouTube has recently added a new feature that is replacing their soon-to-be-shutdown service, Google Podcasts. They allow you to connect your podcast’s RSS feed to a YouTube channel. They will then automatically create a podcast playlist using your cover art and description. Your old and new podcast episodes will be converted from audio to videos using your square episode artwork. Of course, this will not look polished because it’s not made for YouTube. Much better results can be achieved when audio is manually converted to video.
I could give a step-by-step guide on how to set this up, but Google did it better. You can follow these instructions.
Weekly Maxims From Episodes Edited
Evergreen vs. Trendy: Create evergreen content that maintains relevance over time but don’t hesitate to tap into trends if they align with your marketing goals.
Foster Real Connections: Invest time in creating personal connections and building relationships with your target audience.
Self-Promotion is Sharing, Not Boasting: Adopt the mindset that promoting your book is a way of sharing knowledge and helping others, rather than mere self-promotion.
Balance Work and Life: Prioritise destinations that offer a good work-life balance over aggressive career progression.
Digital Relationships Matter: Use technology to sustain relationships back home – distance need not diminish connections.
Question Subjective Advice: Recognise that friends’ and colleagues’ advice may not always align with your own needs or circumstances.
Adapt to the Remote Landscape: Navigate the challenges of remote work by finding new ways to instill a future vision and provide effective feedback.
Seek Continuous Personal Growth: Constant self-improvement and adapting to change are pivotal, as exemplified by overcoming fear in writing and productivity.
Prioritise Habit Formation: Recognise the critical role of forming and breaking habits over 30 to 90 days through repetition, triggers, and cues for lasting leadership development.
Testimonial
“I have been working with Fynn on two of my podcasts for well over a year and has even edited my audiobook as well. Over that time, Fynn has been an absolute pleasure to work with. He is professional, he is fast, and the quality if his work is top notch. Plus he’s very attentive and quick to turn things around when we need them. Communication is excellent and he just seems to get what we are doing and appreciate the content we are putting out. I really enjoy working with Fynn and have recommended him to many friends. Thanks for all you do, Fynn!” – Andy Storch
Behind The Scenes
Last weekend, I competed in the British Freeride Maverick skiing competition at Glencoe Mountain. It was full of passionate new and familiar snow sports enthusiasts. The competition was set on the spring run, and participants had to ride from top to bottom off-piste. I came third among some amazing people! You can view my GoPro perspective in this video.
Now you can make the most of YouTube’s large audience! It’s a win-win, with the only downside being how it looks on a desktop player. It looks much more native on mobile and especially in YouTube Music. The next step is a full video podcast when you’re ready.