Welcome to this weeks edition of the newsletter. I will share a helpful tool to gauge and share your podcasts success, the top questions of the week and some behind the scenes.

Tool or Resource of the Week

This week, I suggest exploring Listen Notes, a straightforward website that monitors podcasts through podcasts RSS feeds. It compiles various online metrics and provides two scores – a “Listen Score,” which reflects your show’s popularity among other RSS feed podcasts, and a more crucial “Global Rank.” This rank is often used by podcasters to showcase their standing in the top percentage globally.

While the Listen Score is interesting, the Global Rank is where the real value lies. Many podcasters boast about being in the top percentage globally, and this is the metric they’re referring to. It comes from data gathered from global RSS feeds, offering you a percentage score to share online. This figure is often accurate, given that many podcasts aren’t consistently publishing episodes.

Take a moment to look up your own show and explore your score; it might be an easy win for you. On a personal note, I find Listen Notes particularly valuable for its less-known function of downloading published episodes. As an editor, this is extremely handy when I lack access to the podcaster’s distribution service but need to edit a file.

I hope this information is helpful!

Podcaster Questions of the Week

“What’s the importance of a leader flexing their style to their team rather than expecting everyone to flex to theirs?” – Eric Girard

This question explores the concept of leadership flexibility, enabling the guest to provide valuable perspectives on adapting leadership styles to meet the needs of the team, fostering better communication and trust within the team.

“How have you used content marketing and personal branding to grow your business, especially in such a specialised industry like cybersecurity?” – Bob Gentle

This question opens up a discussion on the innovative use of content marketing and personal branding within the cybersecurity industry, providing a unique perspective on leveraging these strategies for business growth and industry influence.

“What was the most important lesson you learned in your journey from securing your first paid speaking gig to commanding higher speaking fees for major events?” – Lauren V Davis

This question delves into the speakers’ journey of growth and progression in the speaking industry. It extracts important lessons and strategies that can empower other speakers to advance from their initial speaking engagements to securing higher fees for prestigious events.

Testimonial

Fynn has been our podcast editor for over a year, delivering timely and exceptional service that has significantly improved our biweekly episodes. The quick turnaround time ensures a consistent release schedule, and Fynn’s outstanding customer service adds a personalized touch to our collaboration. Beyond basic editing, Fynn provides valuable and thoughtful solutions that enhance the overall quality of our podcast. By entrusting Fynn with the technical aspects, we, as small business owners, can focus on our strengths in content creation. We are truly grateful for Fynn’s reliability, creativity, and the positive impact on our podcasting journey. Thank you, Fynn! – Amy Calandrino

Behind The Scenes

My life outside of work largely revolves around skiing and now that winter has hit Scotland I’m back in my element! This weekend I visited Glencoe Mountain Resort before the lifts opened and earned my turns, I walked up the mountain and skied back down the sheet ice! I loved every moment, the view was spectacular.

I hope that you will get a kick out of the Listen Notes “Global Rank” feature, it’s definitely fun to look at. Feel free to reach out if there is anything I can help you with.

Thanks,

Fynn Gentle.